Day in and day out, people around the world take to the internet to spew their opinions for all to see.

Some of these people are worth your attention.

Some of these people employ tactics that'll grab your attention despite your best efforts.

And some of these people aren't actually people at all – they're bot accounts.

So, what happens when these accounts, real or otherwise, start to coordinate their efforts with the aim of manufacturing a little good old-fashioned targeted online hate?